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How to Target Your Digital Marketing in a Way That Works

Zero in on your most likely prospects to maximize your marketing dollars.
If you want to maximize your marketing impact in the digital world, keep the following words of advice in mind: Targeting matters.

Many companies take a scattershot approach to digital marketing, sending their message out to as wide an […]

  • Stop Selling and Start Telling: Don’t Confuse Content Marketing with Sales
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    Stop Selling and Start Telling: Don’t Confuse Content Marketing with Sales

Stop Selling and Start Telling: Don’t Confuse Content Marketing with Sales

Finesse your web content into engaging, trust-building freebies.
Demand for quality web content is high–customers, readers, clients, and fans want good information, and they don’t want to pay for it. Divulge “trade secrets” without an immediate kickback? Yep. Devotees of content-marketing-as-conversion-technique know that if you disclose expert company intelligence, people and profits will […]

The Art & Science of Social Media Marketing

Reading Your Audience to Expand Your Reach. How to Make Social Media Marketing Work for You.
‘Viral’. The word is tied up with so many expectations, and the range of qualifying social media posts run the gamut from cuddly kittens to skydiving seniors.

Achieving viral status seems for many to be […]

  • 5 Minor Email Marketing Fixes For Major Performance Improvements
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    5 Minor Email Marketing Fixes For Major Performance Improvements

5 Minor Email Marketing Fixes For Major Performance Improvements

Test, Learn & Perfect to Succeed with Email Marketing.
Everyone gets too much email. And folks send half of it to the virtual trash bin without even giving the poor things a chance to explain themselves. That’s why your business needs to step up its email game. No need for huge overhauls […]

  • 10 MUST HAVE Elements for a Successful Online Marketing Plan
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    10 MUST HAVE Elements for a Successful Online Marketing Plan

10 MUST HAVE Elements for a Successful Online Marketing Plan

Paired with a robust online marketing plan, a well thought out timeline can help you hit your business goals.
Hey, did you hear about the company that didn’t create a timeline for their online marketing plan?
No one did. Because their project never got started. 

Jokes aside, this happens all the time, and the companies […]